Irish Pride Fine Foods operates a large state-of-the-art bakery, located in Taghmon, Co. Wexford, and is one of the largest bakeries in Ireland. Irish Pride products are a firm favourite among Irish families and the brand holds strong market share in all the categories that it supplies to.

At the heart of Irish Pride’s success lies a relentless focus on ensuring the high quality, freshness, and consistency of their products. Innovation is also very important to Irish Pride, who have been at the forefront of industry changing initiatives including new product development and packaging.

For the team at Irish Pride, it is truly a matter of pride to deliver the finest baked goods to households across Ireland each day. 

Pat The Baker is a major Irish bread supplier serving all of Ireland and Northern Ireland through eight distribution centers across the country.

Starting from a single bakery in Granard, the company expanded nationwide and now supplies major supermarkets throughout Ireland.

Known for their slogan “So fresh it’s famous,” they emphasise quality ingredients and processes, with their products reaching as far as New York City.

The Challenge the Bakeries Were Facing

Most bakeries in Ireland rely on wooden bread trays for all their product deliveries. However, these traditional trays presented numerous challenges. They proved unsustainable in the long term, typically requiring replacement after just a few months of use. The trays performed poorly in adverse weather conditions and lacked durability. Additionally, their short lifespan resulted in excessive waste, raising both economic and environmental concerns for the company. It was time for a new solution. 

How Key Plastics Responded

The team at Key worked hand in hand with the bakeries to design and produce not only a long lasting and robust delivery tray, but one that would offer significant benefits over the original wooden trays.

By engaging closely with the client from the initial design,material selection, prototyping and on to the manufacture of the injection mould, the quality of the final products is testament to a successful collaboration between Key Plastics and the teams at Irish Pride & Pat the Baker. 

Our durable delivery trays offer numerous advantages, including:

Maximised Delivery Capabilities

Custom-designed to fit any delivery vehicle

Optimised van space utilisation for increased efficiency

Unparalleled Durability

Extremely long-lasting construction

Weather-resistant materials suitable for all conditions

UV protected for extended outdoor use

Safety and Hygiene

Food-safe materials

Easy to clean and decontaminate

Splinter, rust, and nail-free design

Sustainability

Fully recyclable materials

Exceptionally longer lasting than wooden alternative 

 

A Few Words From the Bakeries

"Our goal was to find a durable, eco-friendly alternative to our traditional wooden bread trays that would enhance our delivery processes. Key Plastics exceeded our expectations, guiding us seamlessly from initial concept to final production. Their team's efficiency and commitment to timely delivery were impressive. Based on our experience, we confidently endorse Key Plastics as a premier manufacturer in the plastics industry."

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